One-Stop-Shop Fitness

Fitness for Everyone at Every Stage

One-Stop-Shop Fitness

The main focus of this project with Destination Fitness was to expand their branding and marketing and to let their customers get a picture of the journey they’ve been on to become the business they are today.

A little over two years after they first opened the door of their facility off of Rice Lake Rd, they had grown so much Mike and Julie saw the value of investing in the face of their business online.  After learning more about them and their story, we were eager to help them with a complete video campaign.

Our project with Destination Fitness has lasted since 2018 and we continue to build on their campaign today.

If we were going to do what we loved which is personal training and small group fitness classes, then we would need to do it on our own.

Client

Destination Fitness is a local fitness gym run by Mike and Julie Hendrickson. 

They offer constant variety in their group classes to give members a well-rounded approach to fitness.  Each program is catered to all ages and fitness levels so everyone can participate.

Services include: group fitness classes, one-one-one and couples private training and youth training.

Requirements

Mike and Julie were looking for a way to better brand Destination Fitness and tell their story.

They specifically wanted a promo video for the services they offer, a video highlighting their business story and videos they could post to social media to keep their members engaged.

Solution

After reviewing everything Destination Fitness was looking for, we recommended we start with creating a promo video about their services and a interview/documentary style video for their story.

From what we filmed for each video, we would use to create their social media clips.  This gave us the ability to create social media clips on their group classes, private training, virtual classes, youth training and fitness programs.

services rendered

5 min video

Their feature video was a five minute video walking through the founder’s story of Destination Fitness. 

This style of video was done in a lifestyle and an interview format to give the viewer the best immersion in Mike and Julie’s story. 

fitness photography

Mike and Julie requested new photos of them for the revamp of their website.  They were looking for a dramatic look that really emphasizes the muscles and their physical prowess.

Social Media Clips

Social media clips were created from their promo and founder story footage.  

The goal is for these clips to be used multiple times to engage with members and potential customers on Facebook.

FULL PRODUCTION PROCESS

This project required consulting and scheduling during the pre-production process, two days of filming, and the full post-production editing process including motion graphics.

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Promo videos

The focus of the promo was to give a snapshot of all of the services Destination Fitness provides. 

It’s energetic and action packed to draw in new members and get them excited about working with Mike and Julie.

 

AUDIO/COLOR

The filming was done in a way to give us full artist liberty over the audio and visuals.  The color and audio in the video are specifically done to draw in the viewer and hold them captive to the visuals.

Featured Video

DF Founders Story

Every business has a unique back story that often helps to show value far beyond the day to day services that are provided.

In this video, you’ll get to know Mike and Julie at Destination Fitness and why they decided to start and structure their fitness gym the way they did. We used a combination of videos from an interview, classes, personal training, and their everyday life to best capture the interest of potential gym members.

The goal was to showcase how Destination Fitness is unique from other gyms through video storytelling.

Promo Videos

Social Media Videos

Fitness Photography

Contact Us

Feeling a connection between what we craft and what you envision for your project?  Don’t hesitate to get in touch.  We genuinely want to hear about your plans, your vision, and how we can play a part in making your project unforgettable.

 

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